The Chinese are coming

The continued growth in Chinese outbound and domestic travel will change the global hospitality industry for ever, reveals the WTM Global Trends Report 2011 released yesteraday at World Travel Market.

To go with the flow some major hotel chains have adapted to Chinese tourism. Hilton Worldwide has launched Hilton Huanying, meaning “welcome” in Chinese, which ensures that its service is tailored to Chinese guests when travelling abroad; reception staff are fluent in Mandarin; the in-room entertainment includes a wide range of Chinese TV channels and breakfast caters for Chinese tastes.

InterContinental will launch a dedicated upscale Chinese brand by 2013. Its Holiday Inn Express brand in China has been renamed and translates as “Smart Choice”.

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