Online is King when it comes to travel

According to a new Econsultancy report, the internet places a massive role in the research process for travel products, with 71% of consumers having browsed for a flight, hotel or holiday in the last six months. Yet, just 56% of people have booked the travel product on the web.

The survey results highlight the importance of the internet for booking, and echo the results of an earlier Econsultancy/Toluna travel survey, which found that the web was involved in 85% of travel purchases, either in the research phase, or for actual bookings.

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