Sharks on our minds

Expedia’s Flip Flop Report revealed that beachgoers remain wary of sharks. Well under 100 shark bite incidents are reported worldwide each year,  making shark encounters extraordinarily rare. Yet the menace prevails: 50% of travelers consider the presence of sharks when deciding where to holiday, and a full 68% of beach vacationers admit to having been afraid to swim because of sharks.


The movie Jaws inprinted on our minds since the 70s. 

Residents of Brazil (70%) and Singapore (67%) were the most attuned to sharks when planning their beach vacation.
Only 3% of Italians always think sharks before entering the water.

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