Expedia’s Flip Flop Report revealed that beachgoers remain wary of sharks. Well under 100 shark bite incidents are reported worldwide each year, making shark encounters extraordinarily rare. Yet the menace prevails: 50% of travelers consider the presence of sharks when deciding where to holiday, and a full 68% of beach vacationers admit to having been afraid to swim because of sharks.
Residents of Brazil (70%) and Singapore (67%) were the most attuned to sharks when planning their beach vacation.
Only 3% of Italians always think sharks before entering the water.