Remember the era of handing in your roll of film to the photo-shop and then pick it up several days later to find that most pictures where “not that good”. Well, that era is gone and will never return.
A recent study found that holidaymakers take on average 300 pictures on a week-long trip abroad, but nearly all of them stay locked in the digital world. Only 10% of those that participated in the study deemed their images to be satisfactory enough to be shared on social media sites, of those 82% posted them on Facebook.
Nearly all of the participants (97%) never print images in order to display them in photo frames or albums.
A total of 2,162 people over the age of 18 took part in the study.